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The deep sea is one of the most extreme environments on earth; success depends on radical and innovative design suited to these conditions.

The online world has several parallels; there is no place for ordinary and mediocre.

Successful design is xtreme design.

 
 

Internet is our media, all our solutions are designed exclusively for this medium. Our solutions basket is broadly classified into the following four areas:

   

Web designing is as much a science as it is an art; we build professional web sites that go beyond looking good Every site has its own personality and feel. We work with the latest technologies to produce not just stunning and professional designs but also ones that will work on all browsers, load fast, get located by search engines and achieve your strategic goals. We transfer this knowledge into every project we undertake to produce websites that can start showing results immediately.

We design clean, clear and communicative logos that are optimized for use with online brands. We understand the need for your brand to communicate as a unified entity in the cluttered online space. Our logo design process has matured over the years into a unique service: “logo design for online enterprise”

Usability is the holy grail of online success. Years of experience have taught us the finer points of building a web application or portal. A great one goes beyond merely looking good and working well; it has to be intuitive and easy to use. Users expect to easily buy an airline ticket or pay a utility bill online without having to “learn” the process. If your application or web portal is not intuitive and highly accessible, chances of success are slim. We offer usability studies and detailed reports on how to make your application more usable.

 
   

We build applications ground up and to the exact needs of your organization.From architecting the application to deploying it, we adopt a consultative approach to the process, adding value every step of the way. Our preferred platform is open source with PHP, MySQL and Linux

Some products and services are more suitable to be sold or purchased online than others; we help you identify the best ways to promote your offering online. We specialize in custom built shopping carts and work with a wide range of payment gateways or merchant accounts. We can tailor the solution to your needs, from simple pay pal or 2checkout based implementation to full blown e-commerce applications using Autorize.net or Link point, based on the type and volume of your products / services.

Nothing makes an online user leave your website like outdated content. Often web development companies suggest fully dynamic websites or off the shelf CMS platforms like Joomla to let you control your content, however this approach only works well for a fraction of the customers, often these are more confusing than helpful; they also fare poorly in Search engine ranking. We go deeper to separate the content into various buckets such as those that need to be changed frequently and those that don’t, we then build simple applications to address only what is needed. This approach also results in better search engine positioning.

The days of porting legacy applications are far behind us; workflow automation is commonly understood to be replication of an offline processes using online technologies. With several successful projects under the belt, we understand that mere replication is not sufficient; most workflows will have to be adapted and re-engineered in some areas to be successful online. We engage deeply in the discovery stages of an automation project to provide real value addition, we also account for scalability, Security and Accessibility of the application.

We enjoy these engagements the most, where we can participate right from the ideation and stay the distance to see the application of portal reach the masses. We have built portals and intranets that are richly engaging yet easy to use and quick to load. If you want to give your portal a face lift or have a bright new idea, talk to us and we can create some magic.

 
   

Anybody can build a website; any team of software developers can construct an extranet or build a web application. The success of any web endeavor lies in incisive planning followed by flawless execution. This comes from a deep and holistic understanding of the internet both as a technology and as an evolving medium from years of real life experience in understanding web user behavior. This experience coupled with our ability to seamlessly integrate web strategy into the overall company vision creates solutions that are decidedly superior.

The question of whether to be online or not has been long since emphatically answered in the affirmative, by a slew of obituaries for companies that failed to migrate online or compliment the offline strategies with a strong online presence. Yet too many companies still approach e-business without any clear long term web strategy. We believe that it’s not enough just to be online, you need to deliver meaningful business results by being there – to drive sales, reduce costs, deepen customer relationships. Making every client engagement unique and precious. If you are a marketer, product marketer or executive with responsibilities for electronic customer touch points, you have come to the right place. This service is especially useful for internet start ups, businesses and existing businesses looking to consolidate growth, which can use our years of experience on what works online and how it works, before burning up those precious dollars figuring it out.

Today, to succeed, you have to succeed online. With most of your prospects and existing customers having migrated online, you will do well to shift your business, marketing and also your brands online to remain visible. We have evolved an integrated migration process that has been tried and tested with various industry verticals, our online branding and migration consultants can save valuable time by bringing precious knowledge on what works and what does not. If you are a startup or an established business house planning a new venture that requires online branding then an early engagement with our consultants will be of tremendous value. Online branding is not Phase III of the entire operation but rather an integrated activity that can influence even the very nature of your online offering. Contact us today and see how and integrated approach to branding can take you to the next level.

Every CXO will agree that the holy grail of staying on top of the game and growing profitably is a direct result of how satisfied your customers are. And one of the keys to evaluating and improving this vital index is by engaging deeply with your customers in a meaningful and proactive fashion. While the basics is understood by everyone, planning and more importantly the execution of an effective CRM strategy is the real challenge. Today it would be futile to even consider a traditional or closed system approach to CRM. By its very nature the need is clearly for an open web enabled system that is architected to accept and adapt to rapid change. Our consultants can work with you from the basics of completely understanding the brand and user dynamics, the either help identify, customize and integrate an existing CRM platform or architect and help build one completely from scratch to seamlessly work with the unique requirements of your organization. Get in touch with us to discuss the possibilities with one of our CRM consultants.

This has been one of our most in demand offering. More and more executives are realizing that in the current market place while there are a plethora of vendors, no one vendor has top of the line expertise in all the domains. As a result any medium to large web application or project requires multi vendor engagement if you are keen on high quality output. Typically you would be drained of resources and time in attempting to get vendors with different technology backgrounds and work philosophies to function together as a unit and to deliver within a timeline. We bring years of experience in working with various web technologies and inherently understand the functioning of the internet. In a multi vendor engagement, we provide you a single point of contact and strict adherence to timelines, thus relieving you of all delivery worries. We bring together entities such as design houses, content creators, technology architects, software developers, web marketers and web infrastructure providers.

We are always excited to associate with a project from its inception and see it through to its logical completion. Our consultants can engage with you at the “idea” stage and take on the complete project. We can also add domain knowledge and enhance user experience by leveraging on our past experience in several domains. Some of the industries that we have worked with in the past include:

  • Human resource
  • Financial services
  • Entertainment
  • Education
  • Information technology
  • Real estate
  • Supply chain / manufacturing
  • Culture / lifestyle
 
Interactive marketing
If you are a business with the internet and web as an integral part of it (most business are) or if you are a start up, especially an internet start up, you will find our Internet marketing service invaluable. If you want to spend your marketing budget efficiently to attract, convert and retain customers we can help. Our Internet marketing practice applies a judicious mix of Search Marketing, Online advertising, Web 2.0 marketing, Affiliate marketing, Email Marketing and Viral marketing to drive relevant traffic to your website. Technology is the fundamental piece that makes it possible for us to create enriching customer experiences. We see it as a process of identifying new opportunities made possible by technology to serve your customers better. In fact we help you see your business in a whole new way.